Bratz Mowalola Felicia by MGA Entertainment

Happy New Year!  I've spent the last week or two reflecting on my year and trying to decide how to get 2023 off to a good start.  One thing that kept popping into my mind is how surprised I was to see Bratz dolls on the shelves back in 2021 when I first re-started the blog.  The Anniversary collection was on display at Target the first time I went there for a research mission, and I remember being really surprised to see those familiar faces!  It was like going back in time.

I wasn't too excited about the dolls I saw on that particular shopping expedition, but many of the releases since then have been real head-turners.  Bratz has done several artist collaborations in the past year, including small collections with designer brands like GCDS, JimmyPaul, Cult Gaia, and Mowalola.  I find these dolls especially exciting because they're basically guaranteed to offer something new and fun.

I don't have much of a track record for reviewing Bratz dolls (I've only written two reviews and hosted one guest overview), but because history gave me a chance to remedy this shortcoming, I decided to jump into the Bratz world with both feet this year.  I want to see what this iconic brand has to offer these days (and perhaps take a look at some older releases, too).  I'll start things off with this colorful girl, Felicia, who is one of the Bratz and Mowalola collaboration dolls:

Bratz Mowalola Felicia, by MGA Entertainment, $60.99.

Vi and Va Dolls by MGA Entertainment

Lately I have been scanning the shelves of the local stores, eagerly looking for any sign of the 2015 Bratz dolls by MGA Entertainment.  While I've yet to see anything new from Bratz, MGA did debut a completely different doll line back in January.  Several of you have been noticing these dolls in the stores and asking if I would write a review.  I am extremely happy to do this review because the newcomers look quite different from most other dolls on the shelves right now--and I am always excited to see something truly new.

The doll brand is called "Vi and Va," which is short for "Viviana and Valentina." The brand name also sounds like the word viva, which means "live" or "long live" in Spanish, Portuguese and Italian.  Viviana and Valentina are a pair of teenaged sisters who are also close friends.  The other dolls in the line are the sisters' two cousins, Roxxi and Felicia--who are also friends.  MGA's website does not have a huge amount of backstory about these characters, but I get the sense that the girls are Latina and that the line is meant to center around close families.

The dolls are only available at Target right now, where they have been relatively easy to find for the past few months.  All four of the characters were in stock (and on sale) when I went shopping.  There were also a few fashion packs and a Birthday Celebration set with both Vi and Va.  I chose the redheaded Vi doll and also her green-eyed, blonde-haired cousin, Felicia.  I thought these two offered a nice contrast and would be fun to review together:

Viviana (left) and Felicia (right) by MGA Entertainment, $16.99 each.