Winx Club Dolls by Playmates Toys

My country is in a shambles right now, and it can feel hard to do everyday activities.  But I continue to forge ahead with my reviews because it helps me to balance the bad with some good in my life.  I hope the blog offers a retreat for others of you in the United States right now, and for anyone in other countries dealing with the toxic fallout. 

Today I'm going to be looking at the newest Winx Club dolls.  I'm not a lifelong fan of the Winx Club franchise, but I started to appreciate this magical fairy world back in 2012 when I reviewed Believix Bloom by Jakks Pacific.  I became even more invested in 2014, when I compared an Italian Witty Toys Bloom to the dolls from Jakks Pacific.  By now I have a decades-long interest in the evolution of these dolls, and I was particularly excited to see the newest version of Bloom, the spunky redhead who's at the center of the Winx Club stories:

Winx Club Bloom by Playmates Toys, $17.99

Winx Club Believix Bloom Doll by Jakks Pacific

I was at Toys R Us the other day, as I often am, checking out the new dolls.  As I was walking from the La Dee Da section back to the Monster High section, I saw a doll I'd never noticed before.  I was immediately drawn to her sweet face, her highly articulated body and her bright red hair.  These are three things I love to see in a doll.  So, I was standing there in the aisle inspecting this cute new doll when a whole group of Toys R Us employees bustled past with determination--clearly on a mission.  One of them stopped, halting the whole group behind him, looked at me and shouted, "There!  She has the last one!"  I went all deer-in-the-headlights and pointed to myself questioningly, wondering if I should put the doll down and run.  Most of the employees looked at me, looked at the doll, and then slouched defeatedly back to the cash registers.  One kind soul stayed behind to explain that I was holding the last Winx Club doll in the store, that none of the stores in the area have any left, and that "some lady" keeps calling and asking them to search the store and put all available dolls on hold for her.  He earnestly recommended that I not put the doll down lest someone grab it away from me.  Seriously?  I clutched the box closer to my chest and said, "oh, really?  So...these are, uh, popular with the kids?"  He smiled at me and shook his head, "you have no idea.  I guess there's a show or something."

Well.  This was an excellent Toy Box Philosopher moment.  I was dying to learn the whole story behind these dolls and their show.  I plunked down $20 for the doll and skipped out of the store, feeling like I had the last Winx Club doll on the planet and that I must be the luckiest person alive.  I came home to do a little research, and it turns out that these dolls are not, in fact, impossible to find.  You can get Bloom on Amazon for three dollars more than what I paid (with free shipping).  The other characters are a bit more expensive.  I think I might have picked the least popular doll in the group, but that's okay because I love her red hair.  Here's Bloom, my Winx Club fairy:

Winx Club Believix Bloom.