Showing posts with label MGA Entertainment. Show all posts
Showing posts with label MGA Entertainment. Show all posts

Wednesday, April 11, 2012

A Review of the Lalaloopsy Marina Anchors Doll by MGA Entertainment

I feel like I have been talking about MGA Entertainment a lot lately.  This is the company that produces BFC Ink dolls, Bratz, Moxie Teenz and Lalaloopsy.  I have spent a fair amount of time over the last year pacing the toy aisle in front of the Lalaloopsy display, eyeing these adorable candy-colored dolls and their enticingly decorated boxes and trying to figure out why they are so popular.  Until recently, the $26.99 price tag was enough to scare me off an actual purchase, but a recent sale gave me an opportunity to get my hands on one.

Lalaloopsy dolls were introduced in 2010 under a different name.  They were originally (and briefly) called Bitty Buttons dolls.  I like the name Lalaloopsy much more--it is memorable, and a bit like a tongue twister.  When I first saw these dolls at Toys R Us, I assumed that they were plastic versions of cloth characters from a hit TV show--a show that featured animated rag dolls with cool toy background scenes (in my head, it was sort-of like The Wombles).  I made this assumption because I didn't understand why else there would be a rag doll made out of plastic.  I have since learned that, in reality, Lalaloopsy characters are stand-alone dolls, and aren't based on a TV show at all.

The concept behind the Lalaloopsy dolls is that they are animated cloth dolls who take on a personality determined by the type of fabric they are made out of.  Oh, and they magically come to life when the last stitch is put in.  I guess I have a fundamental problem with a character whose entire personality is based on cloth, and who is brought to life with thread, but who is actually made completely out of plastic.  I'm guessing that the younger, more open-minded members of the population might be able to look past this glaring inconsistency and appreciate the cuteness of the Lalaloopsy dolls...because they are pretty cute:

Marina Anchors Lalaloopsy.