Thursday, February 24, 2022

I'm a Girly Doll

I'm a Girly is a Swiss doll company that launched in 2017 and expanded into the United States market in 2020.  The dolls seem to have been (still are?) quite popular in Europe, but didn't make as much of a splash here--perhaps because they occupy the same niche as American Girl.  The mission of the company is to produce "sustainability with style" by using top-quality materials and as little waste as possible.  That's certainly a mission that I can get behind, although nothing specific about the realization of this goal is mentioned on the website--beyond the fact that the cardboard packaging can be reused or recycled.  

The thing I find most unique and interesting about the I'm a Girly brand is that the design of the dolls is overseen by a group of children, the Kids4Kids team.  These boys and girls (ages 9 to 13) were instrumental in tweaking and perfecting the first prototypes, and continue to be involved in designing and testing the dolls' accessories and clothing.  Specific items of I'm a Girly clothing can be attributed to specific young designers or design teams, and I can't imagine anything more exciting or empowering for a child!  What a great idea.

I happened upon this brand only by chance.  I was browsing the Target website, looking at some of the ILY 4ever Disney dolls, and the thumbnail of an I'm a Girly character popped onto my screen.  I was captivated by the doll, but her $80 price was high enough to give me pause.  I continued my search on Amazon, where I found several of the dolls being offered for under $20.  That seemed way too good to be true, but I took a chance and ordered the least expensive character, Lucy, who at the time was $9.92 (with free shipping).

I'm a Girly doll, Lucy, MSRP $79.99, on sale for $9.92.

Thursday, February 17, 2022

Catching up With L.O.L. Surprise Dolls, Part One: Boys, Minis, and Hair!

I clearly remember reviewing my first Li'l Outrageous Littles (L.O.L.) Surprise dolls back in 2016.  I was delighted to find a doll with packaging that mimicked the idea of an original surprise ball, i.e. a ball with many layers to unwrap, each layer containing a little treat.  As I mentioned back then, the fun of unwrapping an L.O.L. doll also reminded me of the "pass the parcel" game that I used to play at some of my friends' birthday parties when I was younger.  I loved that game, even if the treats hidden in each layer of paper were only single sticks of gum.

I can also remember that back in 2016 L.O.L. dolls cost $7.99 and showed up in stores one variety at a time, presented in big cardboard display boxes or tall cardboard chutes.  These displays were mostly empty (the toys sold out quickly), and I often had to resort to online shopping to get one of the dolls to review.

I was chatting with one of my lovely Patrons recently, and she suggested that I do a L.O.L. "bonanza" review that would attempt to explore all of the new incarnations of the L.O.L. concept.  I'd been thinking that I should get up-to-speed on these ultra-popular dolls anyway, and so her suggestion was exactly the inspiration I needed.  A few months ago I started paying more attention to the L.O.L. aisle at Target and accumulating a collection of L.O.L. products.  Over a multi-part review series, I'll share my thoughts about how things have changed for this brand in the last six years.

L.O.L. Arcade Heroes Flyer ($17.79) holding two minis.

Saturday, February 5, 2022

Smart Doll by Danny Choo

Even during the time when I wasn't actively reviewing dolls and tracking trends, I was aware of Smart Doll.  I do a lot of wig shopping for the My Twinn Project, and I noticed over the last two years that several of my favorite wig vendors, who had previously been offering mostly American Girl wigs and accessories, were switching their focus to Smart Doll.  That got my attention because few things in the doll world are more popular than American Girl.  After a while, it became impossible to shop for a wig without seeing a dozen gorgeous photos of Smart Dolls in the process.  So, when I decided to start blogging again, one of the very first things I did was visit Danny Choo's site to learn more about this enticing brand.

Danny Choo (son of fashion designer Jimmy Choo) grew up in England with a fascination for Japanese popular culture.  This fascination led to the creation of a television show, Culture Japan, and the design of an anime mascot for that show.  The mascot's name is Mirai Suenaga, and she's described as a second year high school student with an interest in journalism.  Mirai loves the color orange and is often shown in orange-themed outfits.  The Mirai character went on to become quite popular, getting her own anime series (Mirai Millenium), and even being recognized as the official symbol for Japanese and Malaysian tourism.  In 2012, Mr. Choo began the process of turning Mirai into a 60cm fashion doll: the first Smart Doll.  Mr. Choo currently lives in Japan, where all Smart Dolls are made.

I probably should have chosen the Mirai character for this review, since she's the original Smart Doll, but those of you who know me won't be surprised that it's the smiling redhead with freckles who I couldn't resist.  She's a newer doll from the Story Tellers collection and her name is Monday:

Smart Doll Monday (Tea skin tone, Cherry wig, replacement eyes), ¥52,000 or ~$453.