I am always interested in what Spin Master is doing. Even before this company produced my favorite play dolls--the
Liv girls, they had me running all over Maine looking for that special, impossible-to-find Bakugan dragon for my boys. Spin Master's latest doll line, Kawaii Crush, was announced at Toy Fair in February. These anime-style dolls represent the trendy
Japanese kawaii culture, epitomized by popular characters like Pokemon's Pikachu and Hello Kitty. Kawaii means "cute" or "lovable" in Japanese and has taken on the secondary meaning of "cool." Kawaii culture centers around everything looking cute--be it physical appearance, collectibles, jewelry, art, clothing...even vehicles and food. For example, Lolita fashions, like those embraced by some of Groove's Pullip dolls, are common in kawaii style. Kawaii merchandise seems to be very, very popular right now, and not just in Japan. In Maine, I see a little bit of this craze...if only in the knitted animal hats that are being worn by people of all ages. While I wasn't really captivated by the promotional pictures of the Kawaii Crush dolls, I assumed that these toys would be popular. Spin Master seems to have their finger on the pulse of what's trendy, and a real a knack for making toys that fly off the shelves...at least initially.
Just so you know, it is very difficult for me to review these dolls objectively. Although my rational brain totally understands that Spin Master didn't
stop making Liv dolls in order to make Kawaii Crush figures, my emotional brain can't help but compare everything this company produces to my beloved, discontinued Liv girls.
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Kawaii Crush "Katie Cat" and Liv "Katie." |