Mermaid High by Spin Master

I'm back with the second post in the mermaid series!  I learned so much from your comments on the Mermaze Mermaidz review.  As I've said before, the comments are always a hugely valuable (and humorous...) part of this blog.  Thank you so much for all of your contributions.  I'll single out a few mermaid-related things that were mentioned: first of all, Lurkins noted that I never tested Jordie's color change feature, which is embarrassingly true.  I went back and did that and added in some pictures of the results.  It's pretty cool!  Séverine's tip that one of the dolls (Riviera) has bad hair is very helpful, too, especially since I was so pleased with the hair on Orra and Jordie.  Last of all, I had no idea about the alleged backstory of the Mermaidz or which body parts were taken from other MGA lines.  I should have at least recognized the Project Mc² eyes!  Thank you to Alé for those tidbits.

But today is all about Spin Master's Mermaid High dolls.  The first wave of these fishy friends has been out since late 2021, and the second wave of dolls hit the market this spring.  I've been waffling back and forth about whether to write about this brand for several months now, mostly waiting to see if the high original price (around $27) would come down at all.  The dolls never struck me as being worth quite that much.  I guess I waited a good amount of time, because the first wave characters recently went on sale at Target.  They were around $5 for a while, which was insane, but are now $19.99, which is a reasonable price for this brand.  I purchased first wave Finly at full price a few weeks ago, and then added Searra during the $5 sale.  This review got too long to include Searra, though, so I'll put those photos over on Patreon.

I'm going to feature Finly today because when I was looking at all of the characters in the store, she's the one who impressed me the most.  I love her rainbow-themed outfit and her cute green-eyed, freckle-filled face.  In this review, I'll contrast first wave Finly to the newer version of the same character:

Mermaid High Finly by Spin Master, $26.99.

Mermaze Mermaidz by MGA Entertainment

Whew!  My husband and I are finally finished with our whirlwind graduation tour of the East coast.  We had some absolutely incredible moments with our kids, but now I'm glad to be back in something that resembles a routine.  As usual, I have a billion things on my mind and in my review queue, and my slow self can't work fast enough to keep up.  The other problem is that I often get distracted by new and shiny things; today's review is a good example of that.

I was happily at work on a review that features a doll from a few years ago (there are a lot of those that I need to get caught up with!), but then a mundane trip to Target threw me completely off course.  I was doing a quick sweep of the doll aisles on my way to get some hand lotion, and was stopped in my tracks by a doll with hypnotic inset eyes.  She's one of the new Mermaze Mermaidz dolls from MGA Entertainment, and her name is Orra:

Mermaze Mermaidz Orra doll by MGA Entertainment, $44.99.

Is This Blythe?

It is so easy to fall down rabbit holes in the doll world, isn't it?  Well, I've fallen down another one.  A really, really big one.  Bigger, even, than I suspected the first time I wrote this review (more on that in a sec).  It all started with my wonderful Patron Katrina's suggestion that I look more in-depth at the Blythe universe.  I haven't purchased a Blythe doll in about ten years, and I've never written a formal review of the brand, so this was an excellent suggestion!  Today's review will not address authentic Blythe dolls, though, but rather a few of the enticing imitations that I stumbled upon by accident.

As some of you might recall, the first version of this review featured an imitation Blythe doll that I purchased from the shop that sniped Gina Garan's old website and is named after her iconic book, This is Blythe.  Because of the shop's familiar name, I thought it was selling authentic Blythe dolls.  It's not.  The doll I ordered was nice, but once I realized she was an imitation and started to research her background, I found many vendors selling the exact same doll for significantly less money.  I stated this fact in my post, which was apparently not okay with the shop--nor was my talking about their competitors.  They asked me to edit the review to remove all mention of other retailers, and also any reference to DBS--the company that makes the dolls.  In hindsight, their request was ludicrous...and suspicious.  I went along with their demands for a while, feeling icky about it the whole time.  But when I (finally) put my foot down and refused to edit and lock the comments section (!), they abruptly threatened to sue me--using private information that they'd obtained from my purchases.  That's not nice.  A quick Trustpilot search revealed that they have a history of threatening similar nonsense to other customers (including two fellow bloggers).  I dislike bullies, so I didn't want to imply endorsement of this shop by featuring their products.  I would advise avoiding this shop at all costs.  After considering my options, I decided to delete the old review and write a new version using equivalent, much less expensive items that I bought from other retailers.  And it's a happy ending, because I had so much more fun this time around!

I didn't want to delete the old review without replacing it, because looking at imitation Blythe dolls is an important part of a bigger series of articles that I'm planning.  This is quite an exciting (and nerve-wracking!) time for the authentic Blythe brand because Hasbro recently severed its long-term connection with Takara/TOMY (the manufacturers of Blythe dolls) and has entered a new relationship with Good Smile Company.  Good Smile has a wonderful reputation in the figurine world (they make Nendoroids), but they do not have an extensive resumé in doll making.  So everyone's been waiting anxiously to see if the new Blythe dolls will be as good as the old.

Today's review will include an in-depth look at a girl I bought from Blythe Homes (an AliExpress vendor), and a more cursory look at a few similarly-priced dolls that I found at various other places.  I'll also throw in some terminology, market observations, and thoughts about what it means to be Blythe.  At a later date, I'll follow up with a review of an authentic Takara-made Blythe doll, and then compare her to a new Good Smile Company doll.  Are you ready for a review re-do?  I hope so!  Here we go again:

Imitation DBS Blythe doll from Blythe Homes, $35.20 (outfit not included).