When I first heard that the LEGO company was coming out with a new line of building sets for girls, I was indignant. I found myself thinking, Why on Earth do girls need separate LEGO sets? I'm a girl, and I have always just played with regular LEGO sets! I turned out fine!! But really, if you think about it, LEGO has changed a lot from when I was a kid. I used to have this huge bin of bricks and I would just build whatever I wanted--usually houses and house-cars (don't ask...), and then play with whatever I built for hours.
These days, although you can still just buy a big tub of random blocks, LEGO (especially at the intermediate building skill level) is most often purchased in very specifically-themed building sets. Many of these themes cater more to boys than to girls. Now--please don't get me wrong, I'm not suggesting for a second that girls don't like Ninjago (that's what my niece wanted for Christmas) or shouldn't like Ninjago (my niece is way cool), but probably more boys like Ninjago than girls. Similar things could be said of Batman, Star Wars, Indiana Jones, Dinosaurs, Super Heroes, Alien Conquest, Hero Factory, Bionicles...you get the idea. *Maybe* girls could use some different LEGO choices. Maybe.
Keeping an open mind, I headed out to Target to see what these new things look like. Well...they look like they are for girls. Here's what one of the $9.99 Friends LEGO sets looks like: