Showing posts with label Dreamtopia. Show all posts
Showing posts with label Dreamtopia. Show all posts

Saturday, April 29, 2017

Endless Hair Kingdom Barbie by Mattel

I've been going to Toys R Us every week for the past month, trying to find something new and exciting to review.  This is often a slow time of year (after the holidays but before summer) for new doll releases.  In fact, I've been noticing absences from the shelves more than additions: Bratz dolls have been discontinued and are gradually disappearing, the Journey Girls have been replaced by American Girl, Winx Club dolls--and their Make it Pop imitators--are gone, and although Cabbage Patch Kids are still around, they look really different under the Wicked Cool Toys label.

Amidst all of these changes, evidence suggests that Mattel might be doing well--recovering from their multi-year financial slump.  I don't have a lot of data to support this, but the Toys R Us doll section in South Portland is certainly dominated by Mattel these days: there's Barbie, Ever After High, Monster High, My Mini MixieQ, DC Super Hero Girls, Loving Family...and of course the whole American Girl mini-store.  The only chink in Mattel's armor seems to be the fact that Hasbro scored the Disney Princess license.

Mattel's dominance doesn't bother me the way it used to.  I think this company is starting to make a lot of great changes.  While I've all but lost interest in Monster High and Ever After High, I'm very excited about some of American Girl's new releases: the WellieWishers, Melody, Gabriella, Logan, Z and Nanea.  The Barbie aisle is more exciting to me now than it's ever been, too, with the brilliantly-articulated Made to Move characters and the diversity of body types and skin tones in the Fashionista line.  In fact, the most interesting doll I found at Toys R Us last week is a Barbie doll.  This doll is from Mattel's Endless Hair Kingdom collection.  She caught my eye because of her size (about 17 inches), her great articulation, and her very long hair:

Endless Hair Kingdom Barbie, $24.99.