Showing posts with label I'm a Girly. Show all posts
Showing posts with label I'm a Girly. Show all posts

Thursday, February 24, 2022

I'm a Girly Doll

I'm a Girly is a Swiss doll company that launched in 2017 and expanded into the United States market in 2020.  The dolls seem to have been (still are?) quite popular in Europe, but didn't make as much of a splash here--perhaps because they occupy the same niche as American Girl.  The mission of the company is to produce "sustainability with style" by using top-quality materials and as little waste as possible.  That's certainly a mission that I can get behind, although nothing specific about the realization of this goal is mentioned on the website--beyond the fact that the cardboard packaging can be reused or recycled.  

The thing I find most unique and interesting about the I'm a Girly brand is that the design of the dolls is overseen by a group of children, the Kids4Kids team.  These boys and girls (ages 9 to 13) were instrumental in tweaking and perfecting the first prototypes, and continue to be involved in designing and testing the dolls' accessories and clothing.  Specific items of I'm a Girly clothing can be attributed to specific young designers or design teams, and I can't imagine anything more exciting or empowering for a child!  What a great idea.

I happened upon this brand only by chance.  I was browsing the Target website, looking at some of the ILY 4ever Disney dolls, and the thumbnail of an I'm a Girly character popped onto my screen.  I was captivated by the doll, but her $80 price was high enough to give me pause.  I continued my search on Amazon, where I found several of the dolls being offered for under $20.  That seemed way too good to be true, but I took a chance and ordered the least expensive character, Lucy, who at the time was $9.92 (with free shipping).

I'm a Girly doll, Lucy, MSRP $79.99, on sale for $9.92.