I'm a Wow Dolls by I'm a Girly

When I interrupted my 14-inch comparison series to look at the Honey Bee Acres general store, I figured I'd get right back to the 14-inchers within a week.  But then the DALL-E thing came along, and then I felt like watching Encanto, which led to those reviews, and then more new Monster High dolls were released...and then I adopted an old deaf dog.  So many distractions.  But here we are, seven reviews and more than a month later, and I'm finally back with another 14-inch doll to show you!

This is the sixth doll in the series, and I only have one more left.  I need to finish up so that I can move these girls out of the house.  They're smaller than 18-inch dolls, for sure, but they still take up a lot of space!  I have plans to do a similar series in the 18-inch scale, but--due to space constraints--it'll include fewer comparisons.

I was inspired to write this review back in February when I looked at the 18-inch I'm a Girly dolls.  For me, the big draw with those girls was how ridiculously inexpensive they were on Amazon (between $7.99 and $19.99).  Incidentally, a few of the dolls have increased in price over the last few months, but there are still some good bargains to be found.  At $34.99, the 14-inch dolls are more expensive than their larger cousins--at least with the Amazon prices.

The smaller dolls are called I'm a Wow, which is a more appealing name than I'm a Girly, to me, but it's still an odd brand name.  In fact, the title of this review is a tongue twister that confuses the heck out of me!  Thankfully, this particular I'm a Wow doll has a name, so we can just call her Ava.  Hi, Ava:

I'm a Wow doll, Ava, by I'm a Girly, $34.99.

I'm a Girly Doll

I'm a Girly is a Swiss doll company that launched in 2017 and expanded into the United States market in 2020.  The dolls seem to have been (still are?) quite popular in Europe, but didn't make as much of a splash here--perhaps because they occupy the same niche as American Girl.  The mission of the company is to produce "sustainability with style" by using top-quality materials and as little waste as possible.  That's certainly a mission that I can get behind, although nothing specific about the realization of this goal is mentioned on the website--beyond the fact that the cardboard packaging can be reused or recycled.  

The thing I find most unique and interesting about the I'm a Girly brand is that the design of the dolls is overseen by a group of children, the Kids4Kids team.  These boys and girls (ages 9 to 13) were instrumental in tweaking and perfecting the first prototypes, and continue to be involved in designing and testing the dolls' accessories and clothing.  Specific items of I'm a Girly clothing can be attributed to specific young designers or design teams, and I can't imagine anything more exciting or empowering for a child!  What a great idea.

I happened upon this brand only by chance.  I was browsing the Target website, looking at some of the ILY 4ever Disney dolls, and the thumbnail of an I'm a Girly character popped onto my screen.  I was captivated by the doll, but her $80 price was high enough to give me pause.  I continued my search on Amazon, where I found several of the dolls being offered for under $20.  That seemed way too good to be true, but I took a chance and ordered the least expensive character, Lucy, who at the time was $9.92 (with free shipping).

I'm a Girly doll, Lucy, MSRP $79.99, on sale for $9.92.