Toys Я Us at American Dream

I'm having a great time comparing 14-inch dolls (and, thanks to Amy's comment, I've even added another brand to the list!) but I need a little break from the formulaic approach to that series, so the next two reviews will be wildly different.

Today's post might require a bit of background, especially for anyone who is new to this site.  Toys R Us was a huge part of my life back when I first started blogging.  I used to take weekly "research" excursions to the big store in South Portland, Maine (which I'm pretty sure is now a furniture warehouse).  I loved going there.  The variety of merchandise was unmatched, and I felt like I always found some new doll or action figure that fascinated or amused me.  Between that store and the nearby Target, there was practically nothing in the play doll world that I couldn't get my hands on.  I mean, Toys R Us even carried American Girl dolls for a while.

In addition to my routine visits to the Toys R Us in Maine, I also have fond memories of the jaw-dropping flagship store that used to be in Manhattan.  That place was even more impressive than F.A.O. Schwarz, if you ask me.  There was a massive ferris wheel and a freakin' life-sized Tyrannosaurus rex, for goodness sake.  I was heartbroken when Toys R Us closed it doors in 2018.  That marked the end of an era for me, and it took a lot of the fun out of toy shopping.  And of course it was only a few months later that I made some decisions that I assumed would bring this blog to a permanent end as well.

Who could have predicted that four years later I'd be happily blogging again and--wait for it--Toys R Us would be opening new stores?  It's true!  From what I've read, these stores are all going to be smaller boutiques inside Macy's, which is disappointing, but I guess it's still better than nothing.  However, there's one full-sized Toys R Us that's been open for a while: the new flagship store at the American Dream mall.  And the American Dream mall, as luck would have it, is in New Jersey...only an hour away from my house.  So of course I went for a visit.  Do you want to check it out with me?

Toys R Us at American Dream (East Rutherford, New Jersey).

Kindness Club by Madame Alexander

I mentioned in my Gwynn Tan review that I've gotten a little obsessed with 14-inch dolls lately, and so I decided to write a series of short (for me) reviews featuring this appealing size.  The reviews will be cumulatively comparative...meaning that I'll compare each new doll to all of the ones that came before her.  So I suppose the reviews will get slightly longer as I go.  In any case, my intention is to review six dolls in this series (it was five, but I've already found another brand that looks great).  I might take a few breaks to review some other things, too, otherwise we could be talking about nothing but 14-inch dolls for months!

Today I'm going to review a 14-inch Kindness Club doll by Madame Alexander.  I'm especially excited about her because, as I've mentioned in some of my older reviews, I have a soft spot for the Madame Alexander company.  I didn't have a huge collection of dolls when I was growing up, but many of the ones that I did have were made by this company--including my most cherished childhood companion, Baby Victoria.

The funny thing is, despite my affection for Madame Alexander products, I didn't even realize that they have a line of 14-inch play dolls until about a month ago.  I stumbled upon the Kindness Club girls by chance during an online search for a completely different brand.  I thought the dolls looked lovely in their promotional photos, and this girl (who has a very similar name to mine!) was an early favorite:

Kindness Club Emmi by Madame Alexander, $59.95.