I clearly remember reviewing my first Li'l Outrageous Littles (L.O.L.) Surprise dolls back in 2016. I was delighted to find a doll with packaging that mimicked the idea of an original surprise ball, i.e. a ball with many layers to unwrap, each layer containing a little treat. As I mentioned back then, the fun of unwrapping an L.O.L. doll also reminded me of the "pass the parcel" game that I used to play at some of my friends' birthday parties when I was younger. I loved that game, even if the treats hidden in each layer of paper were only single sticks of gum.
I can also remember that back in 2016 L.O.L. dolls cost $7.99 and showed up in stores one variety at a time, presented in big cardboard display boxes or tall cardboard chutes. These displays were mostly empty (the toys sold out quickly), and I often had to resort to online shopping to get one of the dolls to review.
I was chatting with one of my lovely Patrons recently, and she suggested that I do a L.O.L. "bonanza" review that would attempt to explore all of the new incarnations of the L.O.L. concept. I'd been thinking that I should get up-to-speed on these ultra-popular dolls anyway, and so her suggestion was exactly the inspiration I needed. A few months ago I started paying more attention to the L.O.L. aisle at Target and accumulating a collection of L.O.L. products. Over a multi-part review series, I'll share my thoughts about how things have changed for this brand in the last six years.
L.O.L. Arcade Heroes Flyer ($17.79) holding two minis. |