Even during the time when I wasn't actively reviewing dolls and tracking trends, I was aware of Smart Doll. I do a lot of wig shopping for the My Twinn Project, and I noticed over the last two years that several of my favorite wig vendors, who had previously been offering mostly American Girl wigs and accessories, were switching their focus to Smart Doll. That got my attention because few things in the doll world are more popular than American Girl. After a while, it became impossible to shop for a wig without seeing a dozen gorgeous photos of Smart Dolls in the process. So, when I decided to start blogging again, one of the very first things I did was visit Danny Choo's site to learn more about this enticing brand.
Danny Choo (son of fashion designer Jimmy Choo) grew up in England with a fascination for Japanese popular culture. This fascination led to the creation of a television show, Culture Japan, and the design of an anime mascot for that show. The mascot's name is Mirai Suenaga, and she's described as a second year high school student with an interest in journalism. Mirai loves the color orange and is often shown in orange-themed outfits. The Mirai character went on to become quite popular, getting her own anime series (Mirai Millenium), and even being recognized as the official symbol for Japanese and Malaysian tourism. In 2012, Mr. Choo began the process of turning Mirai into a 60cm fashion doll: the first Smart Doll. Mr. Choo currently lives in Japan, where all Smart Dolls are made.
I probably should have chosen the Mirai character for this review, since she's the original Smart Doll, but those of you who know me won't be surprised that it's the smiling redhead with freckles who I couldn't resist. She's a newer doll from the Story Tellers collection and her name is Monday:
Smart Doll Monday (Tea skin tone, Cherry wig, replacement eyes), ¥52,000 or ~$453. |